Yellowbrick

Mobile app

Social event scheduler, a Yellow Brick App redesign.

Yellowbrick

Mobile app

Social event scheduler, a Yellow Brick App redesign.

Yellowbrick

Mobile app

Social event scheduler, a Yellow Brick App redesign.

Summary

Yellowbrick is a social event scheduler app, a redesigned version of the Yellow Brick App, which incorporates Facebook Events to assist users in discovering and planning for real-time or future events efficiently​​​​.

Team

Skills Applied

Startups

Product Development

Product Management

Product Design

Strategy

Year

2019 - 2020

Goal

Goal

Goal

The goal was to reexamine the fundamental problem of discovering and planning events. By integrating elements of Facebook Events and maintaining the functional integrity from the original Yellow Brick App, the redesign aimed to streamline the process of finding and scheduling events, emphasizing usability and accessibility​​​​.

The goal was to reexamine the fundamental problem of discovering and planning events. By integrating elements of Facebook Events and maintaining the functional integrity from the original Yellow Brick App, the redesign aimed to streamline the process of finding and scheduling events, emphasizing usability and accessibility​​​​.

The goal was to reexamine the fundamental problem of discovering and planning events. By integrating elements of Facebook Events and maintaining the functional integrity from the original Yellow Brick App, the redesign aimed to streamline the process of finding and scheduling events, emphasizing usability and accessibility​​​​.

Process

Process

Process

Understanding the Problem and Research

The first steps involved understanding the user's need for a simple solution to event discovery and analyzing the lessons learned from the original app launch​​.

Design and Development

The process included designing wireframes, creating high-fidelity prototypes, conducting usability studies, and collaborating with partners for product development​​.

Core Functions

The app was designed with three core functions: Discovery, Notifications, and Profile, each focusing on different aspects of the user experience​​​​​​.

Features

Key features included map and list views for event discovery, event type and location filters, a search function, and integration of innovative features in the profile tab​​​​.

Understanding the Problem and Research

The first steps involved understanding the user's need for a simple solution to event discovery and analyzing the lessons learned from the original app launch​​.

Design and Development

The process included designing wireframes, creating high-fidelity prototypes, conducting usability studies, and collaborating with partners for product development​​.

Core Functions

The app was designed with three core functions: Discovery, Notifications, and Profile, each focusing on different aspects of the user experience​​​​​​.

Features

Key features included map and list views for event discovery, event type and location filters, a search function, and integration of innovative features in the profile tab​​​​.

Understanding the Problem and Research

The first steps involved understanding the user's need for a simple solution to event discovery and analyzing the lessons learned from the original app launch​​.

Design and Development

The process included designing wireframes, creating high-fidelity prototypes, conducting usability studies, and collaborating with partners for product development​​.

Core Functions

The app was designed with three core functions: Discovery, Notifications, and Profile, each focusing on different aspects of the user experience​​​​​​.

Features

Key features included map and list views for event discovery, event type and location filters, a search function, and integration of innovative features in the profile tab​​​​.

Result

Result

Result

Yellowbrick provided an event-focused navigation and scheduling platform that restored autonomy to users in the targeted advertising social media ecosystem. The app empowered users to plan for real-time and future events, synthesizing important event data with user flexibility and independence, encouraging more time experiencing life and less time planning​​. Ultimately, Yellowbrick never launched due to conditions stemming from the global pandemic.

Yellowbrick provided an event-focused navigation and scheduling platform that restored autonomy to users in the targeted advertising social media ecosystem. The app empowered users to plan for real-time and future events, synthesizing important event data with user flexibility and independence, encouraging more time experiencing life and less time planning​​. Ultimately, Yellowbrick never launched due to conditions stemming from the global pandemic.

Yellowbrick provided an event-focused navigation and scheduling platform that restored autonomy to users in the targeted advertising social media ecosystem. The app empowered users to plan for real-time and future events, synthesizing important event data with user flexibility and independence, encouraging more time experiencing life and less time planning​​. Ultimately, Yellowbrick never launched due to conditions stemming from the global pandemic.

Contact

Let's

build

together

I'm open to new opportunities and connections so feel free to reach out.

© 2024 Graham Caro

© 2024 Graham Caro

Contact

Let's

build

together

I'm open to new opportunities and connections so feel free to reach out.

© 2024 Graham Caro

Contact

Let's

build

together

I'm open to new opportunities and connections so feel free to reach out.